This upcoming April, a real estate investment education company’s in-house ad agency will join other small and medium sized businesses from all over the United States at Facebook headquarters in Menlo, CA.
The ad agency for Armando Montelongo Companies, Montelongo Media, was chosen to to represent the small and medium sized business in the United States, as part of the Small & Medium Business (SMB) Facebook Council.
As of April 2015, Facebook has an active number of 30 million small businesses users. From these, businesses are nominated and interviewed and 10-12 are chosen to become members of the Council. As members they will stay informed on the latest happenings at Facebook. On council day, they will learn from various teams such as Product, Creative Shop, Instagram, and more. These businesses will serve as a trusted group advocated to help understand what works well and what doesn’t when it comes to Facebook ads.
As the first San Antonio business and all female Latina media buying team to be on the SMB FB Council, Marlene Romo Flores, Digital Advertising Manager, said that “[their] success came from a lot of testing…[they] knew exactly where they want to be, what [their] goals were with the ads…but the thing that helped [them] get to where [they] are was trial and error.”
That comes as no surprise considering Montelongo Media is a direct response advertising company. They were able to triple their online registrants just through interest based targeting.
“A bigger budget doesn’t always mean bigger results, it’s the smarter budget that makes the difference. We were able to get our cost down to $2.58 per click.”
Their ads focus on bold, colorful, and attention grabbing images all while limiting their amount of space and characters, grabbing the reader’s attention and getting them straight to the point.
Things proceed to move forward with the addition of a new blood to the Montelongo Media digital team. Jessica Ramirez, their Digital Media Specialist, was able to bring new, different ideas and a new brain to bounce ideas off of.
“[T]his was the first company that gave me the chance to go all in,” says Jessica. “It’s been an exciting journey since day one… planning, strategizing and creating ads… just seeing everything that I do come to life and seeing it work is just awesome.”
The SMB Facebook Council will be held for it’s 3rd year on April 20-21.